Shopper Marketing Activation

Make shopper activation an integral part of your sales and consumer plans

Focused plans to guide your investment in shopper activation for maximum return, followed by management and implementation.

Building The Plans

We use insight to prioritise shopper activation activities that will achieve your shopper strategic goals. We make sure they link to and support your consumer, shopper, channel and customer plans and strategies. You’ll get:

  • Activation plans that are clearly linked to strategic goals for your target shopper
  • A process that identifies and prioritises the right messages, delivered at the right time throughout the shopper journey
  • Clear objectives and evaluation methods for all the activity.

Managing the implementation

The Bridgethorne team can then help you deliver your organisation’s shopper marketing activation. We’ll make sure plans are executed in a timely and effective way.

Because we know retailer shopper media, we can align your shopper marketing plans with retailer expectations, delivering the best possible return for your brand and the category.

The benefits

  • From the plan-building phase, you’ll get a shopper activation plan that’s fully aligned and integrated with your consumer and customer plans
  • From our implementation service, you’ll have clear, measurable and integrated shopper marketing objectives
  • We can identify appropriate third parties for specialist delivery of programmes
  • We’ll help you to secure retailer alignment and buy-in
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Our clients are always coming back for more

Discover what we could do for you

Please get in touch if you’d like to talk about optimising your brand performance through market-leading category, shopper and sales insight and action.

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