Younger shoppers most likely to embrace Amazon as a grocery retailer reports Bridgethorne Shopper Index
Younger shoppers could hold the key to whether Amazon makes a success of its grocery retail business after new research [...]
Younger shoppers shunning fresh fruit and vegetables in favour of ready meals and pasta
The over 55s and those with families are the most prolific buyers of both fresh fruit and vegetables and fresh or [...]
Nearly a third of British adults have no plans to celebrate on New Year’s Eve, according to latest Bridgethorne Shopper Index.
Over 55s least likely to be marking the transition into 2016 18-34s most likely to be spending more on New [...]
Millennials are a ‘moving target’ for retailers, reports Bridgethorne Shopper Index
The emerging Millennial generation is a restless, moving target for both brands and retailers who must find new ways to [...]
Trick or treat? Shopper concerns about sugar to be tested by Halloween
Views expressed by a majority of shoppers that the sugar content in food and drinks is their greatest concern are [...]
Carrier bags & food waste – shopper concerns about environment don’t always translate into action, reports Bridgethorne Shopper Index
88% of shoppers are concerned about food waste, but only 43% have changed their behaviour. Shoppers blame themselves most for [...]
Sugar is the greatest concern for shoppers in terms of what goes into their food, reports Bridgethorne Shopper Index
People more concerned about sugar content than anything else in their food. Level of sugar content of much greater concern [...]
Extended opening hours unlikely to drive growth without specific activity to encourage footfall , reports first quarterly Bridgethorne Shopper Index
60% of Shoppers asked said that stores SHOULD be allowed to stay open longer. 74% of 18-34 age group in [...]
Better insights from EPOS sales data hold the key to improved retailer relationships for FMCG suppliers
Commercial teams within FMCG suppliers are facing an increasing challenge from retailers to make better use of EPOS sales data in [...]
From the elderly to the millennials – suppliers who only focus on the family may be missing out, says Bridgethorne
The relentless focus by brands on marketing their products primarily to families may be resulting in them missing out on [...]