failure to target the shopper as well as the consumer could see the World Cup as a missed retail opportunity
Brands that are looking to exploit the potential of the forthcoming World Cup in Brazil need to be preparing strategies [...]
By Bridgethorne|2017-07-31T16:30:20+01:00May 19th, 2014|Category Shopper & Sales|
Brands that are looking to exploit the potential of the forthcoming World Cup in Brazil need to be preparing strategies [...]
By Bridgethorne|2017-07-31T16:29:54+01:00May 1st, 2014|Category Shopper & Sales|
The announcement that Tesco and Sainsbury’s are stepping up their Halal meat offerings with new branded fixtures in store reinforces [...]
By Bridgethorne|2017-07-31T16:28:55+01:00February 20th, 2014|Category Shopper & Sales|
New research that suggests that 70% of all retail spending in the UK comes from only 18% of shoppers reinforces [...]
By Bridgethorne|2017-07-31T16:28:15+01:00January 22nd, 2014|Category Shopper & Sales|
The performance of Sainsbury’s this Christmas – and the fact that it now has more convenience stores than conventional supermarkets [...]
By Bridgethorne|2017-07-31T16:27:52+01:00January 9th, 2014|Category Shopper & Sales|
Brands that focus on the consumer and forget the shopper could be facing a Valentine’s Day massacre, says Bridgethorne co-founder [...]
By Bridgethorne|2017-07-31T16:27:26+01:00December 6th, 2013|Category Shopper & Sales|
As the Government contemplates the introduction of plain packaging for cigarettes and 724,000 people work towards a "quit date" with [...]
By Bridgethorne|2017-07-31T16:26:39+01:00November 5th, 2013|Category Shopper & Sales|
The great British porridge boom, largely brought about by the explosion in sales of instant pots and sachets, represents the [...]
By Bridgethorne|2017-07-31T16:26:13+01:00October 30th, 2013|Category Shopper & Sales|
The dramatic growth in sales of halloumi – the once niche Cypriot cheese – provides further evidence that our changing [...]
By Bridgethorne|2017-07-31T16:25:55+01:00October 11th, 2013|Category Shopper & Sales|
The financial performance of two of the big retail multiples – Tesco and Sainsbury’s – reinforces the importance of retailers [...]
By Bridgethorne|2017-07-31T16:25:32+01:00September 19th, 2013|Category Shopper & Sales|
Brands and retailers should be making greater use of insights into shopper attitudes towards special occasions in order to be [...]