Latest news and insight
Suppliers’ Christmas gift to themselves should be insights to aid greater understanding of what motivates shoppers
With forecasters predicting that rising inflation could steer Christmas shoppers away from premium food and drink products this year, FMCG [...]
Increasing trend towards ethical category visions helping to win hearts & minds as well as deliver growth
There is an emerging trend to bring a socially responsible element to category visions that shapes the category and brand [...]
Embrace the potential for eCommerce – Estonian meat retailers hear from UK specialist
Delegates to a meat industry conference in Estonia, a market where online grocery is very much in its infancy and accounts [...]
Joint Business Planning with Retailers Offers A Route To Success for FMCG Suppliers
FMCG suppliers able to develop strategic joint business plans that inspire commitment from retail partners are the ones that will [...]
Popcorn’s position as Britain’s fastest growing grocery product could prompt further category growth
The news that popcorn has become Britain’s fastest-growing grocery product boosted by its perceived health benefits – low calorie, high [...]
Britons don’t stock up on cold & flu remedies but do on pain relief meds, new research reveals
Britons are twice as likely to keep a supply of pain relief medication than they are to stock up [...]
Why does insight matter and how can you unlock it?
We operate in an increasingly complex and challenging world with suppliers being forced to juggle future plans alongside having to [...]
FMCG suppliers should look to eCommerce to inform product innovation & development
FMCG suppliers should be looking more closely at the potential offered by ecommerce to inform their R&D and innovation plans. [...]
Britain’s gin attraction reveals potential for category growth to meet shopper demand
With UK gin sales having topped £1 billion and the spirit restored as a staple item in the Office of [...]
Is spend on training an investment or a cost?
We are living in challenging economic times at the moment and every pound a business spends has to deliver for [...]
Board level commitment to ecommerce could be holding suppliers back, Industry Round Table hears
A significant number of grocery and FMCG manufacturers and suppliers remain unsure how to plan for and integrate ecommerce within [...]
Bridgethorne launches Category Tools to deliver better ROI on data purchasing
FMCG suppliers need to be mindful of and address common pitfalls that can eat away at return on investment in [...]
GroceryAid teams up with Bridgethorne to raise funds through Insight Training workshops
GroceryAid, the charity that helps people across the whole of the UK grocery industry, has announced it is to partner [...]
Bridgethorne to offer limited free training workshops for FMCG suppliers
Bridgethorne Training Academy, which delivers Key Account Management, Category and Shopper capability development programmes, is to offer a limited number [...]
Grocery suppliers need to upskill to capitalise on developing online opportunity
A recent report suggesting one in seven Britons are doing all of their food shopping online could have major implications [...]
Recognise the nuances of e-category management to capture shoppers across all channels
Clare Adames, Head of e-commerce at Bridgethorne With online sales growth outpacing bricks and mortar and research showing that up [...]